Navigating the Emotional Rollercoaster of M&A

Hue Partners is proud to share the second M&A Confidential article authored by Amy DeTolla, Founder of Aureus Advantage.

As a founder, your identity is often intertwined with your business, making the decision to sell a deeply personal one. It is essential to acknowledge and prepare for the emotional rollercoaster that may arise during this process. After dedicating years, perhaps decades, to building your firm, the thought of transitioning ownership can be both exhilarating and daunting.

Having facilitated over 40 M&A wealth transactions in my career, I have witnessed firsthand the complexities and emotional nuances involved in this process. There is no perfect way to prepare yourself and your firm for this transformational journey, but finding the right partners is a good place to start.

This Ride is About to Start

One of the first steps in preparing to take this ride is to truly understand what you want for yourself, your firm, your team, and most importantly, your clients. Take the time to reflect on your motivations for considering a sale or bringing in strategic investors. Are you looking to retire and enjoy the fruits of your labor? Are you seeking growth opportunities that will take your firm to the next level? Understanding your personal goals and aspirations will not only help you make informed decisions but also provide clarity and purpose as you embark on this ride.

Riding the Cyclone

Imagine stepping into an old, classic wooden roller coaster like the Cyclone at Coney Island—the initial climb is slow, creaky, and somewhat nerve-wracking, much like the early stages of contemplating the sale of your firm. You may feel a mix of excitement and apprehension. As the Cyclone reaches its peak, your anxiety will mount. There will be fear and excitement about what is around the next bend. Will the new owners uphold your firm's values? Will your clients and employees be satisfied with the transition? These concerns are natural. The ups and downs, loops, and drops will mirror the highs and lows, uncertainties, and triumphs that come with the process. Having a trusted team of advisors can help alleviate some of these anxieties by providing clarity and guidance.

Fasten Your Seatbelt, It’s Going to Be a Bumpy Ride

Just as riding a roller coaster can be filled with excitement and exhilaration, riding this ride is a significant life event that can bring about a mix of emotions. It's important to acknowledge and embrace these feelings, just as you would while hurtling through loops and drops on a thrilling coaster. Remember, this is not just a business transaction; it's a deeply personal and emotional endeavor. Be prepared for a range of emotions—from excitement and anticipation to nostalgia and even a sense of loss. Allow yourself the space to process these emotions, seek support from loved ones, mentors, and advisors, and remember that it's okay.

Riding at Breakneck Speed

Now, fast forward to a modern theme park with state-of-the-art roller coasters like the Top Thrill Dragster at Cedar Point. This sleek, high-speed coaster launches you from 0 to 120 mph in a matter of seconds, much like the rapid pace of due diligence and decision-making involved. Similarly, just as a modern roller coaster incorporates cutting-edge technology and design, navigating the complexities of today's M&A landscape requires expertise and guidance from seasoned professionals. Much like how a roller coaster enthusiast seeks out the newest, most thrilling rides, a founder looking to sell their wealth firm should seek out the best partners and consultants to ensure a successful and smooth transition. Prioritize the cultural fit with potential buyers and advisors, just as thrill-seekers look for rides that match their preferences and comfort levels. Understanding what you want for yourself and your firm, and aligning those goals with the right partners, is crucial for a successful and fulfilling sale process.

This Ride is About to Stop…but the Journey is NOT Over

Finally, as the roller coaster comes to a gradual stop, your heart still racing from the adrenaline rush, the closing of the transaction marks the end of a turbulent but ultimately rewarding journey. Just as you step off the roller coaster with a mix of relief, exhilaration, and perhaps a touch of nostalgia for the ride that has ended, closing the deal is just the beginning. Your transformation has just started. Take a moment of reflection on the hard work, sacrifices, and emotional investment that have led you to this point and get ready to ride again. The end of this ride is not the end; it’s the beginning. Have fun and enjoy the ride.

Amy DeTolla
Founder, Aureus Advantage
Wealth M&A Transformation Leader